Beyond Traffic- People Counting System For Retail
Your all-in-one platform to track, analyze, and optimize store performance
Beyond Traffic is an advanced AI-powered people counting and traffic analytics system designed to help businesses understand visitor behavior with precision. Using stereo vision sensors and deep learning algorithms, it captures, analyzes, and visualizes footfall data in real time. From tracking in/out movements and conversion rates to identifying visitor demographics and peak hours, Beyond Traffic transforms raw data into actionable insights.
How Beyond Traffic Works?
Beyond Traffic is an all-in-one people counting system that combines data capturing, AI/deep learning, and stereo vision to deliver precise foot traffic insights. Designed for modern retail stores, it helps you understand how people move through your space—and how that movement drives business performance.
With Beyond Traffic, every footstep becomes valuable data. From real-time visitor tracking to conversion analytics, the platform transforms raw numbers into actionable insights for better decision-making. By combining precise data-capturing sensors with intelligent analytics, Beyond Traffic empowers retailers and facility managers to track footfall in real time, understand visitor behavior patterns, store occupancy, and make data-driven operational and marketing decisions. From identifying your busiest hours to analyzing store performance across multiple locations, Beyond Traffic provides a single, unified platform to visualize, compare, and optimize traffic data. With seamless POS integration, you can instantly compare footfall with actual sales to measure conversion rates, improve window display effectiveness, and fine-tune staffing and store layouts. Whether you’re optimizing store operations or evaluating marketing campaigns, Beyond Traffic helps you turn raw data into retail intelligence—simply, accurately, and in real time.
Core Features Overview
Real-Time Traffic
Track today’s, yesterday’s, weekly
and monthly store traffic with instant
updates.
Traffic In/Out Visualization
View in-store entry and exit counts in your preferred graph format.
Pass-By Traffic
Measure how many people walk past your store versus those who enter, to gauge window-shopping potential.
Location-Wise Traffic
Filter and compare traffic across
different store locations.
Transactions vs. Customers
Integrate with your POS system to
compare the number of visitors with the number of completed sales.
Conversion Rate
Automatically calculate the percentage of visitors who become paying customers.
Demographics
Understand your visitor profile by
segmenting footfall into male, female and children.
Hourly Distribution
See footfall broken down by hour to identify peak times
Kids Counting
Dedicated detection of children’s visits for a more accurate demographic picture.
Scheduled Reporting
Set daily, weekly or monthly report
schedules for hands-free updates
Group Counting
Identify group visits versus single
shoppers to refine staffing and layout decisions.
Multilingual Interface
Full English, Hindi and Arabic support built in.
Staff Identification
Distinguish staff movements from
customer footfall for cleaner data
Google Authentication
Secure and quick sign-in with Google authenticator OTP.
Automated Reporting
Email reports to authorized users
directly from the dashboard
Device Status Alerts
Automatic email notifications for device health and maintenance reminders.
See Beyond the Numbers — Understand Every Footstep
Turn visitor movement into measurable business intelligence with Beyond Traffic, the AI-powered people counting and analytics platform that helps you track, compare, and grow in real time.
Industries we serve
RETAIL STORES
SUPERMARKETS
SHOPPING MALLS
AIRPORTS
RESTAURANTS
Traffic Analytics
Know your store’s traffic like never before.
Beyond Traffic’s powerful Traffic Analytics module transforms raw footfall data into meaningful insights that help you understand your store’s performance in real time.
- View visitor data for today, yesterday, this week, or this month to instantly gauge performance, identify trends, and track improvements.
- Dive deeper with hourly flow analysis to pinpoint peak shopping times, optimize staff allocation, and schedule promotions for maximum impact.
- Easily compare two periods side by side — whether it’s this week versus last week, or this year’s sale against last year’s — to measure campaign success and operational changes.
- With built-in export and sharing tools, you can instantly send reports, charts, or summaries to your team or management, ensuring everyone has access to up-to-date insights.
Demographics & Segmentation
Visitor Insights – Understand Who’s Walking In
Go beyond simple headcounts and uncover who your visitors really are. Beyond Traffic’s intelligent analytics engine delivers a detailed gender and age breakdown — accurately distinguishing men, women, and children using advanced AI and stereo vision technology. It doesn’t stop there: the system also detects group visits versus solo shoppers, helping you understand shopping behaviors and plan store layouts accordingly. By automatically filtering out staff movements, the platform ensures your reports reflect only genuine customer activity, eliminating data noise for precise insights.
Reporting & Scheduling
Insights Delivered, Automatically
Stop spending hours manually compiling reports. With Beyond Traffic’s automated reporting, you can instantly email reports directly from your dashboard—no downloads or formatting needed. Simply set your schedule (daily, weekly, or monthly), select recipients, and choose the preferred report format (PDF, Excel, etc.). Stay informed effortlessly with accurate, real-time data—so you can focus on decision-making, not report-making.
Beyond Traffic 3D Gen 2
Wi Fi and BLE Connectivity
Enables advanced people counting
and tracking solutions
True Customer Traffic Picture
Delivers reliable and precise analytics
Integrated Mounting
Surface mount design for seamless
integration
Simplified Lens Options
Only two lens types for easier inventory
management and deployment
Remarkable Accuracy
above under typical applications.
Flexible Mounting Heights
Supports a wide range of mounting
configurations
Intelligent Counting
Industry leading accuracy with
improved coverage
Covering Greater Area with Accuracy
Advanced path linking and AI technology that seamlessly combines data from multiple units to cover wide areas or large entrances