RetailNext - In store analytics

The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext – In store analytics is a pioneer in focusing entirely on optimizing the shopper experience. More than 250 retailers in over 50 countries have adopted In Store Analytics by Retail Next’s software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA. Go beyond traditional traffic counting and conversion metrics and begin to understand the complete in-store shopper experience.

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Gain deep insights into your shoppers

RetailNext offers complete insights into each of your stores including:

  • How many shoppers are coming in?
  • Who are they?
  • Where do they go?
  • What do they find engaging?
  • Why are and aren’t shoppers coming in, engaging, or buying?

How it works

The most advanced in-store analytics solution available
retail next RetailNext - inputs and outputs 1 - In Store Analytics by RetailNext

SOLUTIONS

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Aurora
Retail Labs RetailNext - 3 3 - In Store Analytics by RetailNext
Retail Labs
Marketing RetailNext - 4 1 - In Store Analytics by RetailNext
Marketing
Operations RetailNext - 5 2 - In Store Analytics by RetailNext
Operations
Loss Prevention RetailNext - 6 3 - In Store Analytics by RetailNext
Loss Prevention
Omnichannel Retail RetailNext - 7 - In Store Analytics by RetailNext
Omnichannel Retail
Mobile Engage™ RetailNext - 8 - In Store Analytics by RetailNext
Mobile Engage™
Shopping Centers RetailNext - 9 - In Store Analytics by RetailNext
Shopping Centers

RetailNext technology works through a series of steps

COLLECTION RetailNext - 1 - In Store Analytics by RetailNext
COLLECTION
ANALYIS RetailNext - 2 - In Store Analytics by RetailNext
ANALYSIS
VISUALIZATION RetailNext - 3 - In Store Analytics by RetailNext
VISUALIZATION
INSIGHTS RetailNext - 4 - In Store Analytics by RetailNext
INSIGHTS

Traffic 2.0

Advanced People Counter Solution

traffic RetailNext - store foot traffic 1 - In Store Analytics by RetailNext

Add texture to your traffic

Go beyond basic traffic counting by leveraging data from Wi-Fi enabled smartphones. Get powerful insights such as visit duration, unique traffic, pass-by traffic, visit frequency, and entrance path analytics.

Aurora-sensor RetailNext - urora sensor - In Store Analytics by RetailNext

True traffic measurement

Automatically exclude store staff from traffic counting and key KPI metrics. Isolate employee paths to create complete interaction analysis of shoppers and sales associates.

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Optimize staff

Identify traffic cycles across the day, week, or year. Align staff and customer-to-staff ratio to traffic power hours by integrating workforce management with traffic counting data.

Aurora

The next-generation sensor for shopper measurement.

Aurora sensor RetailNext - Aurora sensor - In Store Analytics by RetailNext

Adaptable. Powerful. Elegant.

Aurora allows retailers to optimize the shopping experience by going beyond traditional traffic counting and conversion. From outside the store, to the entrance, and onto the shopper’s mobile device, Aurora simplifies shopper behavior measurement with an all-in-one device built for the future of retail.

Retail Lab Technology

Retail Labs to innovate and test concepts prior to roll-out.

testing a/b RetailNext - A b 1 - In Store Analytics by RetailNext

Simple A/B testing

Focus on how specific store elements and changes impact the business. Optimize for growth and sales.

path analytics RetailNext - journey - In Store Analytics by RetailNext

Understand the full shopper journey

Full path analytics to track shopper paths and how these experiences directly impact the bottom line. Evaluate the full set of in-store technology to decide what to deploy across the store network.

design and layout RetailNext - Store - In Store Analytics by RetailNext

Test new store concepts

Test and measure new concepts such as product placement, store design and layout, merchandise prior to company-wide rollouts.

In-Store Marketing

Deliver magical retail with proven in-store marketing.

shopper journey RetailNext - moment of truth - In Store Analytics by RetailNext

The in-store journey - start to finish

Activity and flow to gain full visibility into the shopper journey. Understand how your shoppers shop, interact with staff, and optimize your shopper’s experience.
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Optimize window and displays effectiveness

Ensure product placement and displays drive exposure and engagement. Validate store layout and campaigns. Merchandise for increased business performance.

RetailNext - Mobile shopping - In Store Analytics by RetailNext

Smarter mobile marketing

Set your mobile marketing on autopilot. Increase shopper engagement with personalized offerings and recommendations across SMS, email, guest WiFi.

Retail Operations

Execute corporate retail operations’ strategies to create a friction-free retail experience.

RetailNext - traffic data 1 - In Store Analytics by RetailNext

Benchmark your stores with Traffic 2.0

Integrate traffic data with in-store POS feeds to provide key performance metrics — such as conversion rates — across all stores, in real-time. Easily spot norms, trends and outliers.
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A ‘virtual’ view into your store and trends

Access the RetailNext platform from a web browser and provide access based on role. Through the mobile app, view real-time data and video on the go. Receive reports directly to your inbox. Ensure flawless execution of store promotions and marketing activity.

shopper direction RetailNext - sjpper - In Store Analytics by RetailNext

Direction mapping

Instantly visualize which direction your shoppers go after entering your store – left, center, or right. Understand how in-store employee behavior, marketing campaigns, and promotions guide the shopper journey.
fitting_room RetailNext - fitting room - In Store Analytics by RetailNext

Optimize fitting rooms

Provide optimal service at fitting rooms and ensure shoppers are fulfilled in their in-store experience. Discover fitting room trends and increase fitting room conversion.

Retail Loss Prevention

Beyond video management. Investigate faster. Reduce shrink.

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Pinpoint investigations with security and POS events tied to video

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Remotely investigate with web and mobile applications

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Identify risk early with POS exception reporting and Search

Omnichannel Retail

Leverage omnichannel retailing data for in-store engagement.

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Map activity offline to online

Take online data points and map metrics to similar data points in-store. Begin to understand the multi-channel shopping journey.
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Online activity in the store

Understand digital shopping behavior to make marketing and merchandise changes in-store.

Mobile Engage™

Drive shopper experience with personalized recommendations, offers and content.

RetailNext - mobile app - In Store Analytics by RetailNext

No app required.

Mobile Engage™ by RetailNext offers an app-like user experience, only without requiring the costly effort of app development.
RetailNext - in store experience - In Store Analytics by RetailNext

Mobilize the in-store experience

Mobile Engage uses machine learning algorithms that gets smarter with each and every interaction between brand and shopper, allowing for increasingly relevant and personalized communications at the right time.

Shopping Centers

Your shopper experience re-imagined.

ROI RetailNext - shopping centre - In Store Analytics by RetailNext

Optimize the marketing budget

Create an ROI for Marketing. Understand how marketing events and promotions impact traffic and sales.
align staff RetailNext - alighn staff - In Store Analytics by RetailNext

Create an ROI for Marketing.

Align staff with traffic.Identify traffic cycles across the day, week, or year and align shopping center staff (security, housekeeping, maintenance and management) to these traffic power hours.
RetailNext - frequency - In Store Analytics by RetailNext

Driving leasing strategy

Go beyond basic traffic counting by leveraging data from WiFi enable smartphones. Get powerful insights such as visit duration, frequency, zones visited and new vs. repeat visit rate.