There are many tools available to track the visitor’s actions in an e-commerce website /app. Retailers can understand how much time a visitor spends on a page, which product is purchased on a regular basis, the bounce rate, the location from which they are browsing, which products are in their favorite list, which products are […]
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People counting systems are one of the biggest innovations that happened recently in retail technology. The future possibilities of footfall counting are infinite. Footfall counts are now becoming an important metric to measure the retail sales and success of the business. The employee footfall count mixing with customer footfall was one of the biggest challenges […]
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The retail industry is always looking for better technology innovations that can benefit them to make a higher profit and brand name. In the competitive retail world, retailers are keenly watching the arrival of new developments in technologies to stay ahead of the curve. The profit of every retail store depends upon its performance in […]
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People counting solutions can generate insight into customer shopping behavior. The detailed analytics report can be used to measure the peak hours and weak hours. Let’s check how the retailers are using these insights to optimize the mall operations. Employee management system The visitors’ count will be higher during weekends and public holidays. Mall/ store […]
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Buying a people counter is often considered a long term investment. It is now widely accepted that an accurate and reliable traffic count is a key metric in the world of retail and shopping centers. Most large retailers have at least one technology installed, and if you ask them, most would tell you they cannot […]
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How Effective Are Beam Solutions as Customer Counters? The beam solution is the “original” method of counting traffic. Even today, beam solutions produce a reliable number and can obtain high accuracy, but their effectiveness is highly dependent on the following: Firstly, for a beam system to work, it needs a clear line of sight between […]
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