Future-Proofing Your Retail Business with Video Analytics Technology

Future-Proofing Your Retail Business with Video Analytics Technology

There are many tools available to track the visitor’s actions in an e-commerce website /app. Retailers can understand how much time a visitor spends on a page, which product is purchased on a regular basis, the bounce rate, the location from which they are browsing, which products are in their favorite list, which products are […]

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Improving retail results and customer satisfaction by employee optimization and exclusion in the people counting system

Improving retail results and customer satisfaction by employee optimization and exclusion in the people counting system

People counting systems are one of the biggest innovations that happened recently in retail technology. The future possibilities of footfall counting are infinite. Footfall counts are now becoming an important metric to measure the retail sales and success of the business. The employee footfall count mixing with customer footfall was one of the biggest challenges […]

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People Counting Solutions to optimize mall operations.

People Counting Solutions to optimize mall operations.

People counting solutions can generate insight into customer shopping behavior. The detailed analytics report can be used to measure the peak hours and weak hours. Let’s check how the retailers are using these insights to optimize the mall operations. Employee management system The visitors’ count will be higher during weekends and public holidays. Mall/ store […]

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What Every Retailer Must Know About Traffic 2.0

In years past, store traffic was a simple measure – the number of shoppers who entered the store – and traffic counts were critical in determining core retail metrics like conversion (i.e.; the percentage of shoppers who actually purchased, and calculates as the number of transactions divided by store traffic). Traffic only told the story [...]Read More »

People Counting: Understanding its Importance

Buying a people counter is often considered a long term investment. It is now widely accepted that an accurate and reliable traffic count is a key metric in the world of retail and shopping centers. Most large retailers have at least one technology installed, and if you ask them, most would tell you they cannot […]

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Customer Counter Technology

Customer Counter Technology

How Effective Are Beam Solutions as Customer Counters? The beam solution is the “original” method of counting traffic. Even today, beam solutions produce a reliable number and can obtain high accuracy, but their effectiveness is highly dependent on the following: Firstly, for a beam system to work, it needs a clear line of sight between […]

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