Future-Proofing Your Retail Business with Video Analytics Technology

Future-Proofing Your Retail Business with Video Analytics Technology

There are many tools available to track the visitor’s actions in an e-commerce website /app. Retailers can understand how much time a visitor spends on a page, which product is purchased on a regular basis, the bounce rate, the location from which they are browsing, which products are in their favorite list, which products are […]

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Importance of technology in Retail – 4 Ways

Importance of technology in Retail – 4 Ways

The retail industry is always looking for better technology innovations that can benefit them to make a higher profit and brand name. In the competitive retail world, retailers are keenly watching the arrival of new developments in technologies to stay ahead of the curve. The profit of every retail store depends upon its performance in […]

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People Counting Solutions to optimize mall operations.

People Counting Solutions to optimize mall operations.

People counting solutions can generate insight into customer shopping behavior. The detailed analytics report can be used to measure the peak hours and weak hours. Let’s check how the retailers are using these insights to optimize the mall operations. Employee management system The visitors’ count will be higher during weekends and public holidays. Mall/ store […]

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What Every Retailer Must Know About Traffic 2.0

In years past, store traffic was a simple measure – the number of shoppers who entered the store – and traffic counts were critical in determining core retail metrics like conversion (i.e.; the percentage of shoppers who actually purchased, and calculates as the number of transactions divided by store traffic). Traffic only told the story [...]Read More »

People Counting: Understanding its Importance

Buying a people counter is often considered a long term investment. It is now widely accepted that an accurate and reliable traffic count is a key metric in the world of retail and shopping centers. Most large retailers have at least one technology installed, and if you ask them, most would tell you they cannot […]

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Customer Counter Technology

Customer Counter Technology

How Effective Are Beam Solutions as Customer Counters? The beam solution is the “original” method of counting traffic. Even today, beam solutions produce a reliable number and can obtain high accuracy, but their effectiveness is highly dependent on the following: Firstly, for a beam system to work, it needs a clear line of sight between […]

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