What Every Retailer Must Know About Traffic 2.0

In years past, store traffic was a simple measure – the number of shoppers who entered the store – and traffic counts were critical in determining core retail metrics like conversion (i.e.; the percentage of shoppers who actually purchased, and calculates as the number of transactions divided by store traffic). Traffic only told the story [...]Read More »
Customer Counter Technology

Customer Counter Technology

How Effective Are Beam Solutions as Customer Counters? The beam solution is the “original” method of counting traffic. Even today, beam solutions produce a reliable number and can obtain high accuracy, but their effectiveness is highly dependent on the following: Firstly, for a beam system to work, it needs a clear line of sight between […]

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