The past two years had been a fast-changing phase for the retail sector in every manner. In 2020, a new meaning to “retail” has evolved. The entire world has been forced to adopt these new changes and as the days passed the shoppers cop up with this flow and now surprisingly it became a trend. Yes, we are talking about the influence of online shopping that marked its position during the pandemic and continues its journey even after the pandemic is under control.
The New Year 2022 is just knocked at the door. The whole world is ready to welcome this upcoming year with lots of expectations, and predictions. Let’s check the expectations about retail rector in this New Year.
1. Omni channel retailing to every nook and corner of the retail world.
In 2015, most retailers learned about the scope of marketing and selling their products online. Most of them started to think about how they can adapt it to their business. Still a small percentage of retailers were not ready to accept this as they believe in traditional marketing techniques. Some big brands also were on that list of retailers.
The pandemic changed all the concepts of retailers about business and marketing. The lockdown time forced the retailers to do something different to sell and market their products by following all the rules and regulations of the COVID 19 protocol. To avoid the shutting down of the business retailers start selling online. Omnichannel retailing is now trending and hope the year 2022 will be a great year for retailers as well as shopaholics. In the year 2022, we can see almost every brick-and-mortar store online. We will see almost every brick-and-mortar store online no matter what they are selling and the size of the store.
The e-commerce platforms will lead in the market. To provide top-notch Omnichannel retailing retailers will be ready to provide services like BOPIS (Buy Online Pick up In-Store) and curbside pickup.
2. Supply chain crisis are still there to trouble retailers
The spreading of covid 19 caused close borders and it affected the logistics and supply chain of every country. Now things are getting normal but still some restrictions are continuing to avoid the spreading of the virus again. Retailers already following some methods to avoid a supply chain crisis. According to retailers, the supply chain crisis will not be that much severe in 2022 as they have already taken measurements to avoid that. Keeping more inventory for future use makes things perfect and retailers began to charter their own cargo flights to avoid supply chain crisis.
3. Influence of social media platform in growing customer attention
Social media is now a great platform for marketing and selling. In order to gain attention from users, all social media platforms started to introduce more attractive features like filters, ads, reels, etc. Social media ads become a more powerful tool in marketing. Recently, Mark Zuckerberg the CEO of Facebook announced the renaming of Facebook Company to “Meta”. According to him, Metaverse is a virtual world where people can socialize, work, and play. In 2022, we will expect some new changes in Facebook, Instagram, and Whatsapp advertisements. There were a lot of new entrepreneurs were bloomed in the pandemic time. They are just focusing on online selling. The marketplace is social media. Apart from this in 2022, we can expect more features of Virtual reality and augmented reality in retail. It will surely give the more advanced experience of shopping.
These 3 have come in the major expectations list. The automation in the retail sector, the introduction of cryptocurrency in global market payment systems, fair wages, new labor rules in UAE, are also there in the main list to talk about. Anyway, retailers are expecting a drastic positive change in the global economy in this coming year. We will see these in reality and hopes 2022 will be a great year for everyone in the world.