RetailNext - In store analytics
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext – In store analytics is a pioneer in focusing entirely on optimizing the shopper experience.
More than 250 retailers in over 50 countries have adopted In Store Analytics by Retail Next’s software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA.
Go beyond traditional traffic counting and conversion metrics and begin to understand the complete in-store shopper experience.
Gain deep insights into your shoppers: RetailNext offers complete insights into each of your stores including:
- How many shoppers are coming in?
- Who are they?
- Where do they go?
- What do they find engaging?
- Why are and aren’t shoppers coming in, engaging, or buying?
How it works
The most advanced in-store analytics solution available
RetailNext technology works through a series of steps
Advanced People Counter Solution
Add texture to your traffic
Go beyond basic traffic counting by leveraging data from Wi-Fi enabled smartphones. Get powerful insights such as visit duration, unique traffic, pass-by traffic, visit frequency, and entrance path analytics.
True traffic measurement
Automatically exclude store staff from traffic counting and key KPI metrics. Isolate employee paths to create complete interaction analysis of shoppers and sales associates.
The next-generation sensor for shopper measurement.
Adaptable. Powerful. Elegant.
Aurora allows retailers to optimize the shopping experience by going beyond traditional traffic counting and conversion. From outside the store, to the entrance, and onto the shopper’s mobile device, Aurora simplifies shopper behavior measurement with an all-in-one device built for the future of retail.
Retail Lab Technology
Retail Labs to innovate and test concepts prior to roll-out.
Simple A/B testing
Focus on how specific store elements and changes impact the business. Optimize for growth and sales.
Understand the full shopper journey
Full path analytics to track shopper paths and how these experiences directly impact the bottom line. Evaluate the full set of in-store technology to decide what to deploy across the store network.
Test new store concepts
Deliver magical retail with proven in-store marketing.
The in-store journey - start to finish
Optimize window and displays effectiveness
Ensure product placement and displays drive exposure and engagement. Validate store layout and campaigns. Merchandise for increased business performance.
Smarter mobile marketing
Execute corporate retail operations’ strategies to create a friction-free retail experience.
Benchmark your stores with Traffic 2.0
A ‘virtual’ view into your store and trends
Access the RetailNext platform from a web browser and provide access based on role. Through the mobile app, view real-time data and video on the go. Receive reports directly to your inbox. Ensure flawless execution of store promotions and marketing activity.
Optimize fitting rooms
Retail Loss Prevention
Beyond video management. Investigate faster. Reduce shrink.
Pinpoint investigations with security and POS events tied to video
Remotely investigate with web and mobile applications
Identify risk early with POS exception reporting and Search
Leverage omnichannel retailing data for in-store engagement.
Map activity offline to online
Online activity in the store
- Understand digital shopping behavior to make marketing and merchandise changes in-store.
Drive shopper experience with personalized recommendations, offers and content.
No app required.
Mobilize the in-store experience
- Mobile Engage uses machine learning algorithms that gets smarter with each and every interaction between brand and shopper, allowing for increasingly relevant and personalized communications at the right time.