Capillary’s Intelligent Customer Engagement
Capillary’s Intelligent Customer Engagement™ (ICE) suite of products integrates everything retail marketers and operators require to engage with their customers, weaving social and mobile experiences into any point-of-sale device – from legacy terminals to the latest POS devices and mobile tablets. The ICE suite is supported by the Customer Engagement Management platform that powers the individual products which are designed to provide the flexibility to meet your growing needs. In addition, Capillary provides flexible delivery models from our cloud-based SaaS to managed services and everything in between with our Professional Services team.
Customer Engagement Management (CEM) platform
The platform consists of a cloud-based, real-time Customer Relationship Management, CRM solution with a marketing data warehouse that securely houses your customer and related data. Access to the data is configurable and can be managed based on user role, data type and other standards. The platform is designed to support different business models such as a franchise, independently owned stores or a wholly owned brand.
CUSTOMER ENGAGEMENT MANAGEMENT PLATFORM
- Data Augmentation & Enrichment
- Configurable Engine
- Personalized Engagement
- Open APIs
- Real-Time CRM
- Secured(ISO Certified) Data Warehouse
- Role-based Security Management
- Store Clienteling
- Social Media Marketing
- Mobile Marketing
- E-commerce Marketing
- KPIs, Dashboards & Reports Mgmt.
- Customer Satisfaction & Feedback
- Customer Segmentation
- Campaign Management
- Lifecycle Marketing
- Loyalty Management
- Value-Added Services
PERSONALIZED & TARGETED, OMNI-CHANNEL ENGAGEMENT
- New Customer
- Active Customer
- Loyal Customer
- Inactive Customer
The CEM platform enables retailers to augment and enrich their existing customer data through different programs across multiple channels to create richer customer profiles which enable deeper customer insight and personalized engagement. Lastly, the platform’s open API supports integration with a variety of third-party systems such as Point Of Sale (POS), mobile POS, store tracker and payment solutions.