Capillary’s Intelligent Customer Engagement

Capillary’s Intelligent Customer Engagement™ (ICE) suite of products integrates everything retail marketers and operators require to engage with their customers, weaving social and mobile experiences into any point-of-sale device – from legacy terminals to the latest POS devices and mobile tablets. The ICE suite is supported by the Customer Engagement Management platform that powers the individual products which are designed to provide the flexibility to meet your growing needs. In addition, Capillary provides flexible delivery models from our cloud-based SaaS to managed services and everything in between with our Professional Services team.

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Customer Engagement Management (CEM) platform

The platform consists of a cloud-based, real-time Customer Relationship Management, CRM solution with a marketing data warehouse that securely houses your customer and related data. Access to the data is configurable and can be managed based on user role, data type and other standards. The platform is designed to support different business models such as a franchise, independently owned stores or a wholly owned brand.

CUSTOMER ENGAGEMENT MANAGEMENT PLATFORM
  • Data Augmentation & Enrichment
  • Configurable Engine
  • Personalized Engagement
  • Open APIs
  • Real-Time CRM
  • Secured(ISO Certified) Data Warehouse
  • Role-based Security Management

CAPABILITIES
  • Store Clienteling
  • Social Media Marketing
  • Mobile Marketing
  • E-commerce Marketing
  • KPIs, Dashboards & Reports Mgmt.
  • Customer Satisfaction & Feedback
  • Customer Segmentation
  • Campaign Management
  • Lifecycle Marketing
  • Loyalty Management
  • Value-Added Services

PERSONALIZED & TARGETED, OMNI-CHANNEL ENGAGEMENT
  • Social Media
  • E-Commerce
  • Third Party Data
  • POS & Tablet
  • Mobile Web, Apps & Text
  • E-Mail

  • new-customer  - 1 4 - Capillary  New Customer
  • active-customer  - 2 3 - Capillary  Active Customer
  • loyal-customer  - 3 2 - Capillary  Loyal Customer
  • new-customer-1  - 4 2 - Capillary  Inactive Customer

The CEM platform enables retailers to augment and enrich their existing customer data through different programs across multiple channels to create richer customer profiles which enable deeper customer insight and personalized engagement. Lastly, the platform’s open API supports integration with a variety of third-party systems such as Point Of Sale (POS), mobile POS, store tracker and payment solutions.

Capillary delivers a customer analytics-driven, integrated marketing platform providing omni-channel solutions for retailers

CUSTOMER INTELLIGENCE

Obtain customer insights to power your marketing efforts

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CAMPAIGN MANAGEMENT

Segment customers and deliver personalized campaigns

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LIFECYCLE MARKETING

Further engage customers based on behaviour, milestones

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LOYALTY PROGRAMS

Manage your loyal fan base & keep them engaged

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STORES

POS integration turns Store Associates into expert Marketers

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CSAT/FEEDBACK

Capture customer feedback & incorporate into your program

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ONLINE

Offer personalized recommendations & interactive engagement features

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MOBILE

Engage customers through text messages, tablets and mobile devices

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SOCIAL

Monetize your fans base with social campaigns

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