There are many tools available to track the visitor’s actions in an e-commerce website /app. Retailers can understand how much time a visitor spends on a page, which product is purchased on a regular basis, the bounce rate, the location from which they are browsing, which products are in their favorite list, which products are […]
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The security and surveillance industry is changing in a rapid manner in recent years. In this blog, we will explore the 5 latest trends in CCTV technology and highlight the advancement that is necessary in reshaping the future of the surveillance industry. 1. Artificial intelligence and machine learning AI and machine learning is in the […]
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Artificial intelligence has already proven its role in retail growth in many ways. It is one of the promising technological inventions that is said to be the retail sector’s future. ChatGPT is a tool based on machine learning that secured around 100 million users within two months of its launch. AI has been widely accepted […]
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Retailers are entering a new era of marketing strategies in which personalization significantly increases brand awareness and customer loyalty. On one hand, it has countless benefits for retail business growth. On the other hand, maintaining an equilibrium between personalization and privacy is to be considered seriously to avoid misusing customer data. Customers always want a […]
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Stocktaking or inventory counting is a critical phase in every business. Keeping track of inventories is essential as it tells you how many inventories are in your warehouse/ stock room at that time. Accurate inventory tracking can prevent out-of-stock or over-stock scenarios. The traditional stock-taking method with paper and pen is outdated and it makes […]
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Are you a mall owner? If yes, this guide is for you. You may notice a sudden change in customer shopping behavior, especially, during the pandemic and post-pandemic. The unexpected entry of COVID-19 changed the entire retail world in such a way that customers became used to purchasing anything online even it is grocery items […]
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What is a customer loyalty program? A loyalty program is a rewards program offered by a brand to encourage its customers to stay connected with the brand. A loyalty program aims to increase customer loyalty, improve customer engagement, and drive repeat business. An efficient loyalty solution can turn your repeated customers into your brand advocates. […]
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Retail security is one of the prime concerns of retailers around the world. EAS is a type of security system used by retailers to ensure inventory security and prevent shoplifting. Let’s check what an EAS security system is and how it works. What is an EAS Security system? EAS or Electronic article surveillance security systems […]
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Are you a retailer? Do you want to upgrade your business with new technology and innovations? If yes, this article is for you. Just take a few minutes to learn a few terms that are important while thinking about the digital transformation of your retail business. One of the best methods to stay competitive in […]
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Omni channel and multichannel are similar business models that retailers and merchandisers might want to learn in depth. Before going into the differences let’s dive into each of these definitions. What is multichannel marketing? It is all about using a multi-channel platform to reach your customers. To engage with your customers and build brand awareness, […]
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